Category Archives: Social Media

Twitter’s Changed Layout yet again

Twitter has yet again changed the way they display tweets. The layout they unveiled last year, where information on a tweet – attached picture, people who retweeted it, etc. – showed up in the right rail, now that appears beneath the tweet itself.

So what? Sites change their layouts in minor ways all the time. It’s only Twitter. Also, I said I wasn’t going to write about social media anymore.

The truth is, I’m not even writing about social media here. Social media, as we thought of it a few years ago, is already dead. (More on that anon.) Their layout change is really about making space for their new advertising system.

Twitter has been using the right side of their screen for sponsored accounts and tweets for about a year as well. When people had the ability to expand a tweet and viewing it and the exchange it created on the right side of the screen, it pushed advertisements off the screen.

This layout change can only be necessary to improve the visibility of their paying advertisers. If tweets are now expanded below instead of to the right, then all that space on the right can remain advertising space. Twitter isn’t losing impressions because of their layout, they’re losing impressions because so many people go elsewhere – Facebook and Google Plus, for instance.

Obviously, they can do whatever they want – it’s their site. But last year’s layout was, in my opinion, a smart way to make the site functional. This new way of doing things isn’t, so money is the only motivation that makes sense to me for changing it.

How THAT is going to keep me from using TweetDeck or something similar to manage my Twitter account, I do not know.

Google+

I got my invite for Google+ tonight. So far so good – it has some great features, but there’s one problem: No one is on it!

So with little to review off the bat, these are just some of my thoughts on Google’s new social site off the top of my head:

Google+ is in that persnickety “Invite Only” mode, like back when they debuted Gmail. Of course, I could use Gmail to get in touch with anyone. Here, I have to add my contacts to Circles – collections of friends – and hope they see this in their e-mail, join, then (I suppose) add me back so we can chat.

So like Facebook, there’s no public chatting area – everything revolves around your existing contacts. In fact, there are a lot of things about this that are very Facebook, but I don’t blame them for that. Wave was original and brilliant, but no one used it. If people don’t respond to original, by all means steal what has worked in the past.

Something I like off the bat with this that isn’t on Facebook is the ability to create chat groups that use webcams called Hangouts. I don’t know how willing most people will be to use their webcam, since so few people are as unabashedly into their good looks as I am. It’s definitely a good feature though, and I can’t wait for someone I know to join in with me already! One thing is for sure, though: Free web cams, on a social media site, means there is going to be a lot of porn on Google+ before long, unless there are some seriously draconian terms and conditions in place.

It uses Picasa for the photo album, which I suppose means I’ll need to start actually using Picasa. It also uses Gtalk for IMs, which I like, because I’ve been using that forever. (It has been kicking the ass off of Yahoo! Messenger since it first arrived.) I expect all of Google’s purchased properties will turn up here eventualy – and maybe even their failed concepts, like Buzz and Wave.

Also, that +1 feature is, as you’d expect, all over this site. It’s their version of +1. Another Facebook rip-off? Maybe. But remember, Facebook ripped off Likes from Friendfeed – and they didn’t even bother to use a different word.

Anyway, it’s just the first night, so it’s hard to judge Google+ just yet. I have high hopes, though – I’ve been a Google fanboy for years, and I’m praying something can finally kill Facebook.

Are we done with Paper.li yet?

As The Thing would say if he had been a blogger, “It’s complainin’ time.”

For the last year, all of us who use Twitter have seen posts that look like this:

“The CRAP I’M INTO SO YOU MUST BE INTO IT TOO Daily is out! bkt.ly/blahblahblah Top stories by: [Insert hapless Twitter followers who've had their content scraped here.]“

If you’ve clicked through on any of these links, you’ve seen a nicely designed page, full of stories credited to some people on Twitter.

The way this all works is, when you create one of these “dailies,” or weeklies or what have you, you tell paper.li to sift through your Twitter followers and post to this pretty page anything they post or tweet relating to a specific subject. If you want to create a “Star Trek” daily, anyone who posts a link with “Star Trek” in the destination, or tweet about “Star Trek,” will be placed in your daily.

Okay – useless explanation done. Onto the problem: Paper.li is a crutch for people who want to post to Twitter regularly, but don’t have enough to say themselves.

I really thought this trend would have burned out by now, as there are SO MANY people posting these things. Paper.li posts don’t provide any new information, and frankly if I really want to know what my friends are posting about Star Trek I’ll do a search to find out.

Some might argue it’s a way to cluster interesting nuggets together in an easily digestible format. I disagree. For one, you have to “luck” into these paper.li dailies when they hit someone’s Twitter feed. Maybe you could probably set up an alert for when they are published, but anyone willing to do that could also set up a Google Alert to find the same information.

No, Paper.li is not about providing useful content – it’s about getting around content. It let’s people abandon their social circle for a few days, but know that the hard work of creating posts is being taken care of by, effectively, a bot that scrapes RSS feeds.

I stop short of calling this plagiarism because Paper.li does credit the original authors. The point with these posts is not to pass off someone else’s content as your own. The real problem is still posting other people’s content so you have something – anything – for your followers to see.

Let’s say I’m a stand-up comic, but I have no jokes. Would it be acceptable for me to perform George Carlin’s, “Ice Box Man” in my act, even if I credited him as the original author? If the Carlin estate went along with it, at least it would be legal. Still, as an audience member, wouldn’t you still feel kind of cheated?

If you’re as tired of this crap as I am, join me in doing something about it: Block paper.li from using your posts to help other people’s laziness, and remove yourself. It is simple to do. Just tweet:

@NewsCrier please stop mentions paper.li/stop-mentions.html

This will get you off of their system, and keep these posts from showing up in your menitons when you’re in one.

“But why would I want to keep from being mentioned?” I can hear you ask.

Well, it’s like #FollowFriday – no one really follows anyone on the basis of a #FollowFriday post. People just do this to let some of their followers know they are loved.

In the same way, mentioning people in a, “The WHO THE HELL CARES Daily is out” doesn’t promote the people mentioned in it. It’s actually designed to get those people who were mentioned to click on the paper.li link itself.

Getting this kind of mention doesn’t help grow your social circle as much as it fools you into giving paper.li – and the user who, again, is riding on the coat tails of whatever interesting stuff you shared – more traffic.

Let us all band together and end this cycle of content rehashing by removing ourselves from the paper.li roles.

And if we can’t all do that, let’s at least agree that these dailies are really pretty lame.

Twitter finally updates character count when shortening links

One of the biggest pains for me in Twitter is typing out a message, then inserting a link, and being told it is now way over the 140 character limit. This always seemed idiotic, since Twitter and I both know they will shorten my link once I move to publish it.

In Blackjack, when you’re holding an ace and you get hit a card that would normally make you bust, the value of the ace goes from 11 to 1. Why can’t Twitter employ that kind of logic?

Well, apparently now they do. Here’s a tweet I wrote:

Twitter Links 1

As you can see, I should only be able to fit another 26 characters into this tweet. Before, if I put in a particularly long URL, it would refuse to let me publish.

Twitter links 2

Now, when I pop in a particularly long URL, (79 characters to be exact, or 53 characters longer than it should allow) Twitter determins the character length of what it is going to shorten my link down to, and that’s reflected in the character count.

Thanks for getting around to this, Twitter!

I hit the 10,000 Twitter Follower Mark Today!

Since it’s a Friday and hardly anyone reads blog posts between Thursday and Sunday anymore, I don’t mind putting out a horribly self-promotional post: Today I finally got 10,000 Twitter followers.

10000 Twitter followers

Maybe that’s an achievement, but I’ll let you in on a secret: I only did it to show how easy it is to do.

See, when people hire me to do social media marketing for them, they always talk about how they want a “lot of followers.” It’s the one metric that seems to make sense to everyone. “If I have a lot of followers by the end of this, then things must have worked out. I now have a larger audience, so I’m pretty sure to make some money out of all of this!”

But as I’ve said for years and years, a follower count isn’t any measure of success. When I can get 10,000 followers just by being dopey – about 7000 of those followers only happening in the last six months, when I decided to do this experiment – it isn’t an accomplishment worth much. I certainly don’t feel like there are 10,000 individuals “listening to me,” when I know a number of them are bots, or feeds, or companies that don’t read their followers.

There are a lot of really cool people I have met as a result of Twitter, but I certainly don’t feel like selling any SEO consulting work to them. I’d much rather discuss Dadaism. (If you were in on that yesterday – how fun was that? I’ll have to post about all that next week.)

Bottom line: The number of followers you get still isn’t a measure of success, it’s just an ego boost if you have a fragile, fragile ego. If you’re someone like me who is brimming with confidence and power, however… it’s no where near as good as, you know – actually brimming with confidence and power.

I so recommend that over just having a lot of Twitter followers.

10 ways to be more interesting on Twitter

This is a video we produced for work – but these tips work for everyone.

If you’ve been on Twitter for even a little while, none of these tips are really all that ground breaking. The one I think is most important, though, is not being scared.

When people can’t get it together to write 140 characters or less, it’s usually because they’re afraid of making asses of themselves. Usually they either don’t want to get in trouble, or look stupid, or worst of all have someone tell them they’re wrong.

I have to ask: Does that describe you? Do you have trouble posting anything on line, that anyone can read, because you’re afraid of criticism?

There’s no right way to do Social Media

Answer this question: How do you get to Carnegie Hall?

  1. A cab, if you can get one
  2. http://www.carnegiehall.org/
  3. Practice

All of these are right. (Though that last one was more right back in the age of vaudeville.) It’s just a matter of what you mean, and where you’re coming from.

I read a lot of social media “experts” who tell of the “right” way to do social media, and it always cracks me up. They may have a way that works, or know of a company that killed with a particular approach… and then take the next step saying it is THE way to do social media marketing. 

When you hear that, you should be suspicious.


I can understand why they say this. There’s a huge market for people who can provide simple answers. Millions are still trying to figure out how to “make social media work for them,” so if somebody with a blog and a consulting business can step up and give it to them, they’ll get a lot of attention.

As someone who blogs about social media, of course, this could include me. I try not to give that level of sweeping advice myself, and instead focus on the things that people do wrong. Hell, I’ve buttered my bread with other people’s bad ideas for the sake of blog posts for years.

There are also plenty of people with good tips for success, and examples of campaigns that worked. When you see these, though, you have to take them in the context of the company and product that did them.

Old Spice’s success on Twitter and Facebook is a perfect – and common – example: Their success was based on an original and brilliant television commercial. If you mimicked everything Old Spice did on line but didn’t have that winning commercial, I don’t think you’d have the same success.

The only real advice anyone can give about social media is to do it a lot, experiment, and be fluid. (“Wha? Fluid? What the hell are you talking about?” Relax, I’ll get to it.)

If you’re consistently posting on that Facebook Fan Page or Twitter account, and you’re doing what you need to do to build a following, eventually you’ll get it. If you want that to happen faster, it’s going to cost you real money, likely in the form of an ad agency doing it for you.

As for being fluid, be sure you’re aware of what people are talking about, where they’re saying it, how they’re saying it… and keep up with them. The companies that scored big on Facebook are the same ones who learned how to use Myspace before it. The ones who succeeded in Twitter are the ones who learned the value of a hashtag and trending topics. Constant education is necessary in social media marketing – but the ideas for your campaign and your messaging will have to be your own.

Hey, you never know – over time you will get very comfortable with “thinking outside the box,” (which is the most insidiously inside the box expression of all time, but whatever,) doing your own messaging, and wielding these social media tools yourself. Then, you could be inspired to invent an approach no one else ever thought of, and force us to write blog articles about how brilliant you are.

Because there still aren’t any degrees for this stuff, and the majority of social media professionals are just guessing.

Welcome to the Facebook party, Tupperware – what the hell took you so long?

I admit I’m pretty snarky. When a company’s marketing is slightly off kilter, or completely off balance, or just plain stupid, I have to chime in.

Then there are times, like today, where I am so completely taken aback by what is before me I literally stagger trying to think of what to goof on first.

Last week, the New York Times did a story on Tupperware starting a social media campaign. Well, we’ve heard of companies doing this before – so what’s different here?

NOTHING! Not a single, solitary thing! Tupperware wanted to jazz up their brand’s image, so they decided to sprinkle a little magic social media dust on it and watch as it turns into The Dougie.

So how does The New York Times have space enough to write such a non-story about a company finally finding social media? Wasn’t anything else going on? It’s not like US Special forces shot Osama Bin Laden in the eye or anything… oh wait! US Special Forces DID shoot Osama Bin Laden in the eye! I’m pretty sure that effected the economy somewhat, didn’t it, New York Times!?! Even a little bit more than yet another company finding social media? Even if they did it about three years too late?

Just to make things worse, the NYT article didn’t include a link to Tupperware’s Facebook page. Perhaps they did this so they could say, “this isn’t an advertorial.” That’s a bad piece of luck for Tupperware, though. If you do a search for “Tupperware” on Facebook, you get a number of pages – none of them, apparently, Tupperware’s.

Because they got to the game so late, their own brand and several versions of it were snatched up by more enterprising people. If you want to get to Tupperware’s own profiles, either on Twitter or Facebook, you’ll need to use the button on their corporate site.

In other words, if you want to do them the favor of following their profiles, you need to leave Twitter or Facebook, then go to their site, then press the buttons that take you back to Twitter or Facebook.

The purpose of either of these sites is ostensibly to get you to follow a link from them to their website. So there’s not only added steps involved in becoming a fan, but one of them requires getting people to do something they weren’t planning on doing anyway. Yikes.

Oh! Something else – here’s a great blurb from the aforementioned article:

“The goal is to find ‘more disruptive methods’ to dispel perceptions that ‘we are your mother’s Tupperware,’ said Rick Goings, chairman and chief executive of Tupperware Brands in Orlando, Fla.”

To prove this point, today they posted this:

"Tupperware is Made for MOM's!"

So this isn’t your mother’s Tupperware – it’s just that Tupperware was made for Mom’s. That makes perfect sense, doesn’t it?

Finally, after their unprecedented NYT article, the number of people who have Liked their page is 8611 as of this writing. A nearly 100 year old, world-famous company, with a write up in the New York Times, only has some 8600 fans.

And don’t get me started on their Twitter account! There, the name is TupperwareUS – not TupperwareUSCA, which may be confusing to people who know of one and are trying to find the other. But we’ve all got to make a stand against Canada some time, and Tupperware seems to be making it on Twitter. Facebook is for US and CA, but Twitter will just be for the US. I guess. I’m not sure. It’s all a little too poorly thought out for me to get all at once.

But again, great success – because they now have 186 followers on Twitter.
Welcome to the party, Tupperware – you’ve got a LOT to learn.

Meltworks knows Social Media

My girlfriend has gotten me hooked on the latest reality show, “America’s Next Great Restaurant.” The idea is that a group of people compete to have the show’s judges – or investors – back them in opening their short-service restaurant.

Now, normally I don’t bother telling you about the shows I watch, because frankly who cares? (Everyone on GetGlue.com being the exception.) However, something happened recently with one of the former contestants and I that I have to tell you about.

Meltworks was a restaurant idea on the show, created by Eric Powell. Their primary food? Grilled Cheese. I love cheese, and grilled cheeses in particular. As I watched the show, judges kept asking, “What’s stopping people from making their own grilled cheese at home?” To which my Girlfriend and I kept screaming at the TV, “Because people are lazy!” or, “Because people only have crappy American cheese in their refrigerators!”

Motivated by angst, I gave Meltworks a shout-out on the aforementioned GetGlue:

Must say, @Meltworks is the only restaurant in the bunch I really want to go eat at right now. http://bit.ly/i74VPl @GetGlue

That wound up being posted on Twitter. And you know what? He wrote back!

@ciaoenrico Thank you! Means a lot. Hopefully you have a chance to dine with us soon.

That’s pretty impressive to me. He did not send out a canned, “Thank you for your support” tweet. He could have, and no one would have blamed him. He got a lot of mentions from being on that show. Instead he took the time to respond, and not just to me. All of the people who mentioned him got a response from him.

Do you put that kind of time into Twitter? Sure, you may not be on a show that gets as much buzz. Still, how long do you really spend connecting with people, 1-on-1, with social media?

Eric was eventually voted off, and we were bummed. After cancelling the show from our DVR, I signed up for Meltworks’ e-mail updates on its website. Two nifty things here:

1) The email sign-up form allowed me to send a personal message.

2) He actually responded to my message! Again, not with a canned message, but addressing what I wrote to Meltworks initially!

Eric, [me]

Thanks for checking out our website and for offering some suggestions. Yeah, we were limited to those panini presses for the first few episodes, but were able to get some new equipment that was more appropriate for grilled cheese. We’ve had a number of people suggest just using soups as dips. Since we already have soups on the menu, that could make perfect sense for us.

We’re actually back in the test kitchen now working on new ideas for the concept and should be rolling out more news in the next few months. Hopefully we’ll have a Meltworks in the Tempe area soon and you’ll be able to try out our sandwiches in person.

Thanks again!
Eric [him]

And now, the point

People talk all the live-long-day about social media, and how important it is. Then they go out and write a blog, or post things on Twitter or their Facebook Page, and act in the exact opposite way that makes social media work: They do it without being social. They broadcast, but are deaf to any responses.

Here a business owner has created a social media presence, gotten scads of people to write about him, and has actually taken the time to respond. Personally. And I didn’t work out some deal with him saying, “write me back personally and I’ll blog about you.” I’m blogging about the company because he actually bothered to write me back without being prompted. I’m blogging about the company because they’re a good neighbor in the social media world.

If you are planning on using social to promote yourself, take a page from Meltworks’ book: Don’t broadcast your message, respond to other people’s messages.

And if you use a dipping sauce for a grilled cheese sandwich, you’re a philistine. I’m looking at you, Bobby Flay – you like steaks, right? What if I lathered one up with ketchup? Think that would help its taste? No! A steak tastes fine the way it is! Same with a grilled cheese! Moron…

Sorry for the micro-rant.

Yes, I unfollowed you – now shut up!

I unfollow a lot of people on Twitter in an average week. Sometimes it’s because of something they post. Other times it’s because they use an auto posting service. And sometimes it’s just because I followed them without really looking at who they are.

I do this pruning a lot. On social networks, you aren’t what you say, but who you connect yourself with. No one would listen to Guy Kawasaki if he only followed porn stars.

As a result, something I’ve been seeing a lot lately are tweets from people I’ve unfollowed that look like this:

Butthurt from being Unfollowed

I believe the idea behind this is to “shame” the three of us who unfollowed Naresh. Services that do these kinds of tweets – fllwrs.com is one, and I think Qwitter is another – actually have a good premise. Their real job is telling their users who unfollowed them, and which post may have sent them packing.

Posting tweets about it is part of their package, however, and it totally works against people like Naresh when they do this.

First, my profile is getting a mention – which is always good. It’s another opportunity to be discovered by other users. Even if it is in the context of, “This jerk unfollowed me! Boo hoo,” I get just that much more growth in my social footprint.

Second, this kind of post would make most people ask, “why did you get unfollowed? Are you a bore? Are all of your posts NSFW? Do you constantly post quotes from the Bible?” Usually, things that are rejected by people aren’t popular with others – on the basis of having been dumped. (“If that guy doesn’t like it, I probably won’t either.”)

Finally, whenever I see one of these posts in my “Mentions” tab, it pisses me off. Frankly, it’s my choice to unfollow you for whatever reason I want to, just as it is your choice to return the favor by unfollowing me. Being childish in public doesn’t help anything, and does not convince me I should change my mind.

Instead, it makes me block you. I can’t trust I won’t hear more about your heartache later, so I make sure I won’t by shutting you off completely. If enough people block a single profile, Twitter may decide the profile is spam and ultimately delete the account.

So while you started with being pissy about my getting rid of you, you could end with Twitter itself getting rid of you.