Bing search traffic is much smaller than you’d think

If you’re still fretting over how to get some of that juicy Bing search traffic, stop.

Bing vs. Everyone

Above is a comparison of unique visitors (individuals visiting each site) for Google, Bing, Myspace and Facebook. When Bing launched, they had a massive jump in traffic – in large part because of all their television advertising. ┬áStill, they’ve yet to get much more traffic than Myspace. Myspace, as you remember, is the social networking site everyone has decided is done and no longer worth worrying about.

Instead we are all concentrating on Facebook, and with good reason – their traffic is fast approaching Google’s. It’s pretty obvious that Facebook should be of greater concern to you than Bing. Google and Facebook have completely different kinds of traffic, granted. But if sheer numbers are important to you, Bing doesn’t have them.

Now look at the comparison between Bing and Microsoft’s other search platforms – the ones they wish you’d stop using now that “Bing” is here:

Bing vs MSN vs Live

While all three use Bing results, their numbers still don’t measure up to the collective traffic of Facebook or Google. More importantly, Bing itself is not popular. If Microsoft’s search engine were really impacting the search market, it would have overtaken these older properties of Microsoft’s. Bing had the same leap in visitors at launch, again because of all the television advertising and people’s love of something new.

I still maintain Bing will not rise anywhere near to being a Google competitor until they do something massively right, or Google does something massively wrong. When Yahoo! starts showing Bing search results at the end of the year, Microsoft’s paid search revenue will increase, but it remains to be seen if any of Yahoo!’s traffic comes over to Bing.com proper. Yahoo! will still have all of their other cool properties that people use – Yahoo Mail, Answers, Delicious, Flickr, Messenger – and Bing will still be… well, whatever it is now.

And don’t get me started on how little traffic there is for mobile!

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2 comments

    1. Ha – yeah, I should have said more about that after all. I think that’s something I’ll post about later this week. There’s an easy way to determine this for any site you manage. That’d be good blog fodder for sure!

      The short answer, though, is precious little. For most sites I’ve worked on, their traffic from mobile is as little as 1% of their overall site traffic.

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