Great Commercial – UbyKotex: So Obnoxious

I usually dislike ads that play the, “we’re smart enough to know TV ads are crap,” but blow it by doing so in an actual TV ad.

What’s different here is that they’re calling out something about their own industry – and they’re nailing every point perfectly.

Is it me or does something really refreshing happen when clients give their agency carte blanche?

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2 comments

    1. I so agree – it seems only the agencies that have proven they can be successful by actually being creative ever get to do this sort of thing. That, or the average creative director just isn’t that creative.

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