I always love this commercial, because they make no bones about their message: Children ruin your options. Use this product, and continue to actually enjoy life.
I love it because it challenges the tyranny of parents.
This is important for their product, birth control. You can’t promote birth control pills with anything other than the benefit of the product: It helps you not get pregnant. Rather than gloss over what they are about, they come out with it openly.
They aren’t trying to appease this vocal segment of the population – the people who chose breeding. They are speaking directly to the people who will buy their product.
This is EXACTLY who they need to talk to, and they do it well.