Since it’s a Friday and hardly anyone reads blog posts between Thursday and Sunday anymore, I don’t mind putting out a horribly self-promotional post: Today I finally got 10,000 Twitter followers.
Maybe that’s an achievement, but I’ll let you in on a secret: I only did it to show how easy it is to do.
See, when people hire me to do social media marketing for them, they always talk about how they want a “lot of followers.” It’s the one metric that seems to make sense to everyone. “If I have a lot of followers by the end of this, then things must have worked out. I now have a larger audience, so I’m pretty sure to make some money out of all of this!”
But as I’ve said for years and years, a follower count isn’t any measure of success. When I can get 10,000 followers just by being dopey – about 7000 of those followers only happening in the last six months, when I decided to do this experiment – it isn’t an accomplishment worth much. I certainly don’t feel like there are 10,000 individuals “listening to me,” when I know a number of them are bots, or feeds, or companies that don’t read their followers.
There are a lot of really cool people I have met as a result of Twitter, but I certainly don’t feel like selling any SEO consulting work to them. I’d much rather discuss Dadaism. (If you were in on that yesterday – how fun was that? I’ll have to post about all that next week.)
Bottom line: The number of followers you get still isn’t a measure of success, it’s just an ego boost if you have a fragile, fragile ego. If you’re someone like me who is brimming with confidence and power, however… it’s no where near as good as, you know – actually brimming with confidence and power.
I so recommend that over just having a lot of Twitter followers.