Google vs. Facebook? No. Google vs. Bing

We love the horse race in America. Whenever there are two choices that even appear to be in competition, we choose sides. Such is the case this week, now that Google has unleashed what everyone (except Google) is calling a Facebook killer, Google+.

In this case, picking a favorite to “win” isn’t really the point.

There isn’t any point (read as: money) in Google killing Facebook. Google makes their money from their search network. Facebook makes their money from… well, no one’s quite sure of that yet… maybe venture capital sources that don’t ask too many questions?

Anyway, the most likely point of Google+ is to keep people on Google, performing their searches on Google, which include their paid search ads, which makes Google money. If people continue to search with Google, they aren’t doing it somewhere else.

So Google+ isn’t about beating Facebook, but beating the Bing/Yahoo junta.

Google has been the absolute leader in search for years because they developed a better search algorithm than what already existed. This meant better search results, and a better product.

The methodology they created is now used by sites like Bing and Yahoo, and to many the variations in results between the three aren’t important. If that were to continue, Google might not be able to prove that they are better than their search rivals.

Enter Google+, something that will keep people close to their search product. They could actually trump Facebook with this. Personally,  I doubt it’s really their goal.

Can Facebook and Google+ both be popular at the same time? As long as Google+ members find their way to ads via their Adwords program, I don’t see how Google could possibly care.

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4 comments

  1. Great article! I agree that their aim isn’t directly at Facebook, but moreso at the greater Social Sphere. It really is a great platform, and I look forward to seeing it grow here in the near future.

    1. Thanks for the comment! And yes, it’s a pretty great place. I’ll look you up later!

      I do think Google’s committed to making a quality social network, and now that they’re in the game they probably know they’re going to need to get a lot of Facebook-ers to switch over to Google+ if it’s going to succeed. But I’ve been able to stay on both, so it’s certainly possible for both to survive.

  2. Apropos of nothing: Apparently people who work for Microsoft can’t use the verb “google” while at work because of the whole Bing thing, so they just say “I’ll Boogle it.”

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