MSNBC Commercials – A Smart Response to Right Wing Media

I am loving these commercials for MSNBC.

They have the obvious appeal of showing what are normally talking heads giving their real opinions of today’s stories. More importantly, they combat the very popular Fox News onslaught, which has gone unanswered for so long.

It shows MSNBC has teeth, particularly if you didn’t already know it. You may know Rachael Maddow has a point of view every bit as vitriolic as Bill O’Reilly or Sean Hannity, but with the thought process behind that opinion.

Of course, if you have different political opinions, you won’t like these at all. But even if I wasn’t a raving pinko liberal, I’d appreciate the strategy of fighting the Right’s fire with their own fire.

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One comment

  1. In some respects, I see these commercials as the counter to conservative “talking points.” Still, the question that always occurs to me is, “Do they matter?” Said another way, if both sides are just preaching to mutually exclusive choirs, are these ads making a difference?

    I represent a media measurement concern, but I have not yet figured out how to measure THAT.

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