The truth is if you’re a small business owner, you need a blog. It’s more than some online chore you do because Business Week Magazine told you to, like text message or Facebook ads. Blogging can become the core of your business online, and convince visitors to become customers.
Three great reasons to start a blog:
Search engines love blogs
When Google and Bing go looking for pages to display in searches, they don’t just want pages that happen to have those search phrases in them. To them, searchers are their customers. They want to give their customers the freshest, most engaging content they can find. A blog post you write today about your industry stands a much better chance of getting found in search than that single paragraph on your, “About Us” page, written four years ago.
Blogs become the hub for your social media marketing
It’s likely you’ve already aware of the business value of social media to attract new customers and retain current ones. It’s more than just fashionable, it’s where all the people you want to reach are. A link to your latest post, complete with snappy title and/or engaging photograph, gives you something to offer them.
Granted, you could go on Twitter shouting, “Hey everybody! I sell stuff! Come see!” You could, but of course, you shouldn’t. Social media is full of people using posts like shotguns, hoping to splatter enough users with messages that someone clicks a link and buys from them. The truth is very few people ever click on these people’s links. The majority of people these businesses “message” to write them off, and forever go out of their way to avoid them.
If on the other hand you take the approach of saying, “I have information you might find interesting, come take a look,” you get a lot more people through the door – more receptive people at that.
Blogs can make you an authority
Take a second right now to think about what your business does. Think about what that involves, the misconceptions people might have, the different kinds of products… You absolutely know more about this than the average person.
You could teach them.
If someone wants to know more about why cell phones scratch so easily in dry weather, people will come from all around for the witty, insightful, well thought out explanation you posted to your site. If that site is for your cell phone repair shop, you become the expert people can hire.
Blogs are easy to set up, and there are a number of great providers to choose from. With enough discipline, and persistence, you’ll become a valued fount information. And your business will love you for it.